SOME THINGS WE’VE LEARNED SINCE OUR OPENING
DD Web • June 15, 2014
We’ve been open for 57 days, and it has been an awesome ride.
filled with challenges, excitement, and lots of chicken. In our quest to make our food the best it can be, we’ve been listening to your feedback. Here are some of the things we’ve learned:
1. As a new concept, we must clearly define who and what we are. Not in comparative terms, but in original terms that set the tone for others—both staff and guests alike.
We have spent the last few months talking with customers and explaining in detail what makes us special. Since we are a restaurant, and we sell chicken, comparisons are natural. But what it really boils down to is very simple:
We use better ingredients
We cook to order
Yes, it takes a bit longer. Yes, it’s more expensive. But we think the results are worth it.
2. Fresh cut fries… so simple, yet so complicated.
We believe our fresh cut fries are awesome. However we have learned there is a big difference between making 10 servings in our test kitchen and hundreds of orders back-to-back. Words like soggy, cold, over-seasoned and under-seasoned have become our nemesis. The fifth night we were open, three of us were hauling our brand new fry holding cabinet out to the back- where it was promptly stolen. We say good riddance.
Our fresh cut fries are now 100% cooked to order. Recently we switched dine-in orders to be served on trays. We found that fries sitting in the brown paper bag would steam and had a tendency to get a little soft. We are also in the process of switching our packaging, take out bags, and seasoning process. In fact, we have recreated our entire fry line in a warehouse kitchen in order to perfect it. Obsessive?
3. Our lines can get long.
When you come to Super Chix, you’re hungry (maybe even hangry). You don’t have much time. The first few weeks of opening were C-R-A-Z-Y. The perfect storm of new customers and a new menu, combined with a new team trying to perfect a first-ever process, made for long lines.
Good news…we are much faster. We’ve been working with our team to speed up our processes so you can get to the important stuff faster. Your food will still be made to order, but you’ll get to enjoy it sooner.
We want to give a big shout out and thank you to Arlington for such a warm welcome. You’ve taught us a lot over the past few months, and we are excited to keep bringing you what we love- amazing chicken.
– Nick
SUPER CHIX is pleased to announce the signing of a new franchise development agreement for at least 35 restaurants in Washington and Oregon.
SUPER CHIX is pleased to announce the opening of its first franchise location in Ohio. The new SUPER CHIX® restaurant is located at The Westgate Village Shopping Center, 3305 Central Ave., Toledo, OH – 567.315.8543.
SUPER CHIX is pleased to announce the signing of a new franchise development agreement for at least 25 restaurants in South Carolina.
Super Chix is pleased to announce the signing of new franchise development agreements for at least 20 additional restaurants with 13 in the Las Vegas, NV and St. George, UT markets; 5 restaurants in the South Atlanta, GA market; and 2 restaurants in the Reno, NV market
SUPER CHIX® SIGNS NEW MARKETS FOR 20 RESTAURANTS IN THE SILICON VALLEY/SAN JOSE, CA AND NORTHERN COLORADO MARKETS
“Super Chix Holdings LLC set its sights on expansion for the concept, which garnered a devoted following for its hand-dipped fried chicken and frozen custards” Read the full article at QSR Magazine
Salt Lake City, UT. After much anticipation, SUPER CHIX® is pleased to announce the opening of its first US franchise location in Huntsville, AL at CRUNKLETON COMMERCIAL REAL ESTATE DEVELOPMENT’S “TIMES PLAZA” located off Highway 231 in Huntsville, AL. The new SUPER CHIX® Restaurant is located at 2317 South Memorial Parkway, Huntsville, AL – 256/489-0078. SUPER CHIX® (www.superchix.com), is a premium, fast-casual dining experience that is devoted to fresh, high-quality offerings and great customer experience. The Huntsville restaurant is the Company’s first location outside of the Dallas market and the first franchise location anywhere in the US. “We are very excited to partner with local restaurateurs Kumar Patel and Rajesh Patel and their partners to bring the concept to Huntsville and later this year to Hoover, AL,” said Darryl Neider, CEO of SUPER CHIX®. SUPER CHIX®, founded by Nick Ouimet, opened its first location in Dallas, TX in 2014 and now has four restaurants operating in and around the Greater Dallas/Ft. Worth metro area. All menu items are made fresh and feature gourmet toppings free from MSG and GMOs. The fresh, never-frozen chicken is marinated in-store, grilled or hand-breaded and cooked in peanut oil which is free from additives. Even the toppings come from whole vegetables and are sliced by hand. There are also house-made sauces offered like ranch, honey mustard, a signature SUPER CHIX® sauce, buffalo, Korean BBQ and the best-selling Nashville hot chicken sauce that also comes on a sandwich or as a dipping sauce. “We take great pride that at SUPER CHIX® each meal is cooked-to-order, making it hot and fresh for the customers,” said Neider. SUPER CHIX® is focused on bringing together the highest quality ingredients, preparation methods and recipes that we all expect out of a great dining experience. “This isn’t fast-food chicken — our high-quality, fresh tenders and filets are lightly breaded with breading that has just only seven ingredients — we believe simple is better. We have no drive-thrus and our interiors have an elevated, cool vibe that’s perfect for a casual lunch or dinner. We’ve developed a product and experience that stand out in the market and caters to all ages and walks of life — everyone enjoys high-quality food in a fun environment,” said Neider. In addition to its premium chicken and hand-cut fries, SUPER CHIX® also specializes in frozen custard which is served as hand-dipped in cones or cups, or in milkshakes and fusions (concretes). Chocolate and vanilla are churned each morning and are always on the menu, but SUPER CHIX® also offers a special flavor of week. Future custard flavors include cookies and cream, Reese’s peanut butter cup, Butterfinger, English coffee toffee, chocolate chip cookie dough, black raspberry cheesecake and more. SUPER CHIX® was voted “Best French Fries” in Dallas by D Magazine because of its dedication to freshness and strict preparation methods that result in excellent taste. “Times Plaza is the perfect location for the new-to-market SUPER CHIX® thanks to its easy accessibility and prominent visibility from the parkway,” said Crunkleton Commercial Real Estate leasing agent, Anusha Davis. “Nearby professionals will have another great option for a fast-casual lunch with healthy options and dinner crowds will discover a new quality eatery they can enjoy with family and friends. SUPER CHIX® has put together an excellent team here in Huntsville who will operate the brand and ensure that each visit has rave reviews.” “In addition to the two new restaurant locations in Alabama, we have another restaurant slated to open in American Fork, UT in December of this year,” said Neider, “and we are now getting a lot of interest from other solid prospective franchise partners.” Follow SUPER CHIX® and the new Huntsville restaurant on Facebook and Instagram. For more information about SUPER CHIX®, contact us at corporate@superchix.com, visit our website at www.superchix.com, or call CEO Darryl Neider at 801/918-3404.
“Super Chix’s latest menu offering…is the Korean BBQ Sandwich. The restaurant coming to Hoover is also known for its Nashville Hot Sandwich, hand-cut fries (customers pick one of four seasonings for their fries: Black Pepper Rosemary, Salt, Sweet, and Cajun), salads and fresh frozen custard that is churned daily at each store.” See the full article at BBJ.com
We want to introduce you to what we here at Super Chix are all about: Super Chix was founded on a radical idea: Keep It Simple. You’ll taste our philosophy in everything we make. Let’s start with our chicken. It’s hand breaded, and marinated in-house – just like you’d make it if you opened a kickass chicken restaurant. To us, every detail matters. With three kinds of handmade, refrigerated pickles – sweet, hot and kosher – you are finally free to pick your pickle. We’ve taken the humble french fry and transformed it into the hand-cut pride of Idaho. Good enough to stand alone, but even better next to The Last True Chicken Sandwich. Finally, when you’ve polished off every last bite, our world-renowned custard will be waiting for you. Our custard is what ice cream wishes it could be. We can’t wait until you can get in here and taste what we’re talking about. The Last True Chicken Sandwich is ready when you are. What time will we see you?
